Sukuma is about a mix of culture:
AFRICA IN ASIA!

It’s about trying to show the beauty of Africa. The originality of its initiator, Eleonore Yard, is to create a line of clothing with western and Chinese designs, unique and easy to wear, using traditional African fabrics such as bazin, wax, kanga and kikoy. 

Sukuma is also about African jewelry and handicraft. In plus of creating her own jewelries made out of African beads, she works with African artisans from whom she imports their hand made products (silver jewelry, wooden artifacts, shoes…).  During winter, 50 % off on all the summer clothes and shoes!!!

Press Links:
http://www.cnngo.com/shanghai/shop/sukuma-china-wearing-africa-your-sleeve-shanghai-144784